We started because owners deserved a straight answer.
Socialhype is a small performance marketing team. We plan, make and run the marketing ourselves, and we report on it in language you can act on.
Our story
Seven years of watching where marketing budgets leak.
We spent those years inside ad accounts for retail brands, clinics, studios, builders and local service businesses. The pattern was always the same. The owner was paying for posts, the agency was reporting on reach, and nobody could say what a customer actually cost to acquire.
So we built Socialhype around the opposite habit. Every engagement opens with the maths. What a lead is worth to you, what you can afford to pay for one, and which channel is most likely to get there fastest. Everything after that is execution against that number.
Today we work with a deliberately small number of businesses at a time. That is not a scarcity tactic. It is the only way the person who planned your campaign can also be the person watching it every day.
Why we keep the team small
There is a version of this business where we hire ten account managers, take forty clients and let juniors run the accounts. It would make more money. It would also mean the person answering your questions has never opened your ad account, which is exactly the experience most owners describe before they find us.
Why we start with the maths, not the creative
Most marketing conversations start with what the ads should look like. That is the wrong end. If a customer is worth ten thousand rupees to you over their lifetime and you close one in four enquiries, you can afford a far higher cost per lead than a business selling a one-time five hundred rupee product. The numbers decide which channel is viable before anyone opens a design file.
Why we insist on owning the measurement
An enquiry nobody can trace is an enquiry you will eventually stop believing in. Before any campaign goes live we set up conversion tracking properly. Pixel and conversions API for Meta, conversion actions for Google, call tracking where phone enquiries matter, and a clear definition of what counts as a qualified lead.
What we ask from you
Three things. Answer questions about your business honestly, including the uncomfortable ones about margins. Follow up on leads quickly, because a lead contacted within an hour converts far better than one contacted the next day. And give a campaign three to four weeks to produce data before judging it.
We have never had a client fail because the ads were bad. We have had clients struggle because nobody answered the phone.
Our job is to make marketing boring, in the best way.
Predictable enquiries. Known costs. No surprises in the monthly report. When marketing becomes boring you can finally plan the rest of the business around it.
Businesses grown since 2018
Rupees of ad spend managed
Clients who stay past six months
Industries we have run accounts in
What makes us different
Four things we do that most agencies will not.
No borrowed teams
The people you meet are the people who do the work
No senior pitch followed by a junior handover. You get the strategist, the media buyer and the editor on the same thread, and you can message them directly.
No locked accounts
Your ad accounts stay yours
We work inside your Business Manager and your Google Ads account, not ours. If we ever part ways, the data, the pixels and the audiences stay with you.
No vanity reporting
We lead with cost per enquiry
Reach and impressions appear at the bottom of the report, not the top. The first line is what you spent, how many qualified leads it produced and what each one cost.
No busywork retainers
We will tell you when to stop spending
If your offer, pricing or follow-up process is the real problem, ads will not fix it. We would rather say so in month one than take a retainer for a year.
How we got here
The short version
Started with three local clients
A gym, a boutique and a dental clinic, all run out of a spare room with one laptop and a borrowed camera.
Brought production in-house
Clients kept waiting on outside videographers, so we bought the kit and started shooting ourselves. Creative turnaround dropped from three weeks to three days.
Added web and SEO
Too many campaigns were being let down by slow, badly built landing pages. Building them ourselves was the only way to fix the conversion rate.
Seven services, one plan per client
A deliberately capped client list, a fixed reporting rhythm, and a team that still shoots, writes and buys media itself.
What we care about
Own the outcome, not just the task.
We would rather be judged on whether your phone rang than on whether we shipped nine posts this month.
- Say the uncomfortable thing early, while it is still cheap to fix
- Spend your budget the way we would spend ours
- Write every report so an owner understands it without a call
- Keep client lists short enough to stay accountable
Let us look at your numbers together.
Bring last quarter spend and enquiry count. We will tell you what we would change first.